Use of Autoresponder

Use of an autoresponder

An Autoresponder is a system that Automatically Responds to requests for information. 

Why Do You Need One?

• If you are a publisher, you can use AutoResponders to send out your regular articles, ezines, tips, etc.
• If you are an entertainer, you can use AutoResponders to send out announcements about upcoming events, release parties, product releases, etc.
• If you are a restauranteur, you can use AutoResponders to promote special events, present coupons, send out menus, etc.
• If you are a home based business person, you can use AutoResponders to generate, manage, and profit from your own lists.
• If you are an affiliate marketer or network marketer, you can use AutoResponders to help you recruit, inform, train, and motivate your team.
• If you are a software developer, you can use AutoResponders to announce updates, special offers, promotional offers, and more.

 An AutoResponder is a powerful tool. When it is used properly, it can save you time and money. And because AutoResponders help you work faster and more efficiently, they can help you make more money, as well.
What makes AutoResponders such a great tool to have in your arsenal of marketing tools?

• AutoResponders don't sleep. They send your informatin out 24 hours a day and 7 days a week.
• AutoResponders don't care if you are online or if you’re away from the computer. Once a prospect has requested your information, your emails get sent automatically.
• AutoResponders don't take breaks.
• AutoResponders don't forget.
• AutoResponders don't ask for a raise.
• AutoResponders don't ask for vacations.
• AutoResponers just WORK!

Use AutoResponders combined with your effective promotions to build your lists. 

AutoResponder Basic Terms and Concepts

Here is a "nutshell" version of the subscription process for your AutoResponder Campaign:

Capture Page

A Capture Page (or Lead Capture Page) - is the form page where the information you wish to collect from the Lead is gathered before submitting to the responder system.

Every AutoResponder Campaign comes with a unique Capture Page URL, along with many options to customize this page. If you prefer, you may also place the code for a Capture Form on your own website pages.

Landing Pages

Landing Pages - refer to the pages where your lead will "Land" after they have either submitted their Capture Form (the Subscription Landing Page) or after they have confirmed their subscription to your campaign (the Confirmation Landing Page).

Landing Pages are optional and not required: they are used by website owners to direct their leads back customized pages (like a "Thank You" page) on their own website.

Leads (Subscribers)

For the purposes of AutoResponders, the term "Lead" can be interchanged with the term "Subscriber".

Sales and marketing people will often refer to subscribers in their AutoResponder Campaign as "Leads" throughout the process. 

The information thus gathered is then used to keep customers affiliates or any othere group of people informed at all times.The messages are created once and sent at regular intervals.

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